Mike Weiss

Mike Weiss ran everything digital, 2008 to 2012NeuroGym

John Assaraf's company. Mike Weiss ran everything digital.

Mike Weiss hugging John Assaraf, seated, in front of a green screen

Other financial firms asked how he did it, and that consulting led John Assaraf, his mentor, to ask him to move to Del Mar and run the digital side of NeuroGym. In its first 16 months it reached 8,000 customers in more than 70 countries and over $1 million in sales, and Mike and the team built one of the year's most successful live webinar launches.

That funnel put him on stage in front of 1,500 people in 2012, where he finished in the top four of about 400 companies for Infusionsoft's Ultimate Marketer award. Later that year he was successfully bought out of NeuroGym and moved to Los Angeles.

NeuroGym was John Assaraf's intellectual property. John was Mike's business coach and mentor in 1998 and 1999, and then a friend.

Read it in Mike's own words: Chapter 7, NeuroGym

The whole story, in Mike's own words.